About Merge

Merge started in 1997 as a reaction to what we found to be, maybe not a new, but at least our state of affairs. Our state of affairs was about openness and hybrids; thing were merging, emerging and re-merging.

We liked that. Of course, things have been about liking before. Already in the sixties, Andy Warhol stated that pop-art is about liking things. And things have been merging before as well. In the eighties, French philosopher Jean-Françoise Lyotard observed the end of grand narratives and stated that the old hierarchies are obliterated. In the late nineties, we all read this stuff, believed in it, lived it. But funny enough we couldn’t find a magazine that seriously grasped the situation.

So Merge was also a reaction to the quite stale magazine situation. There were “lifestyle” magazines there were magazines specialized in one direction or the other. But there was no magazine that allowed for the kind of mix we all liked: some really serious theory, some really good art, shallow things, silly things.

The editors of merge are not necessarily dug deep down in theory. We all work in various fields at the same time. They are author-critic-curators, architect-performance artist-lecturers phd-art critic-dramaturges, and artist-writers-teachers and so on. This is not a statement; it is rather reflecting the contemporary situation. So is merge.
Merge have been publishing theorists as Slavoj Zizek, inserts by artists such as Martha Rosler parallel with works by and about quite unknown theorists, artists, musicians, all merged with reflections on any aspect of the ordinary life. Not to mention our three music CDs.

Much has happened since Merge started ten years ago. But we still feel that there is only one magazine that still takes the concept of blending (and separating) to their heart: Merge. We have published an issue with the texts recorded on a CD, focusing on the images in print. We have published the magazine in Second Life and criticised this phenomenon from within. We even invited our readers to a workshop for an DIY issue, where they did the lay-out. We merge and twist and we intend to continue do so as often as we manage, in the most beautiful and thrilling magazine you can get for money.